APA (7th ed.) Citation

McGown, K. L. (1979). Marketing research : text and cases: Text and cases. Winthrop Publishers.

Chicago Style (17th ed.) Citation

McGown, K L. Marketing Research : Text and Cases: Text and Cases. Cambridge, Mass: Winthrop Publishers, 1979.

MLA (9th ed.) Citation

McGown, K L. Marketing Research : Text and Cases: Text and Cases. Winthrop Publishers, 1979.

Warning: These citations may not always be 100% accurate.