Library Catalogue Plus

APA (7th ed.) Citation

Zaltman, G., & Bonoma, T. V. (1978). Review of marketing edited by Thomas V. Bonoma and Gerald Zaltman. American Marketing Association.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Thomas V. Bonoma. Review of Marketing Edited by Thomas V. Bonoma and Gerald Zaltman. Chicago: American Marketing Association, 1978.

MLA (9th ed.) Citation

Zaltman, Gerald, and Thomas V. Bonoma. Review of Marketing Edited by Thomas V. Bonoma and Gerald Zaltman. American Marketing Association, 1978.