APA (7th ed.) Citation

Mullen, B., & Johnson, C. (1990). The psychology of consumer behavior / Brian Mullen [and] Craig Johnson. L. Erlbaum.

Chicago Style (17th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior / Brian Mullen [and] Craig Johnson. Hillsdale, N.J.: L. Erlbaum, 1990.

MLA (9th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior / Brian Mullen [and] Craig Johnson. L. Erlbaum, 1990.

Warning: These citations may not always be 100% accurate.