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Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao. the role of trade buyers /
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| Format: | Book |
| Language: | English |
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New York ; London :
Quorum,
1991
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Pilkington Library
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Shelfmark:
381.41/MAC |
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Copy [0400501333]
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