Hooley, G. J., West, C., Lynch, J. E., & Wilson, A. (1984). Marketing in the UK : a survey of current practice and performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a commentary by Aubrey Wilson: A survey of current practice and performance. Published on behalf of the Institute of Marketing.
Chicago Style (17th ed.) CitationHooley, Graham J., Christopher West, James E. Lynch, and Aubrey Wilson. Marketing in the UK : A Survey of Current Practice and Performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a Commentary by Aubrey Wilson: A Survey of Current Practice and Performance. (Great Britain): Published on behalf of the Institute of Marketing, 1984.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing in the UK : A Survey of Current Practice and Performance / by Graham J. Hooley, Christopher J. West, James E. Lynch ; with a Commentary by Aubrey Wilson: A Survey of Current Practice and Performance. Published on behalf of the Institute of Marketing, 1984.