APA (7th ed.) Citation

Samuels, J. M. (1971). The effect of advertising on sales and brand shares. Advertising Association.

Chicago Style (17th ed.) Citation

Samuels, J. M. The Effect of Advertising on Sales and Brand Shares. London (1 Bell Yard, WC2A 2JX): Advertising Association, 1971.

MLA (9th ed.) Citation

Samuels, J. M. The Effect of Advertising on Sales and Brand Shares. Advertising Association, 1971.

Warning: These citations may not always be 100% accurate.