Library Catalogue Plus

APA (7th ed.) Citation

Institute of Marketing, Wills, G., & Van Mesdag, M. (1977). Cases in marketing strategy : a book of case studies about strategy in marketing... / sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs: A book of case studies about strategy in marketing... MCB Books.

Chicago Style (17th ed.) Citation

Institute of Marketing, Gordon Wills, and Martin Van Mesdag. Cases in Marketing Strategy : A Book of Case Studies About Strategy in Marketing... / Sponsored by Institute of Marketing; Written by... Gordon S.C.Wills [et Al]; Edited by Martin Van Mesdag with a Foreword by J.F.Briggs: A Book of Case Studies About Strategy in Marketing... Bradford: MCB Books, 1977.

MLA (9th ed.) Citation

Institute of Marketing, et al. Cases in Marketing Strategy : A Book of Case Studies About Strategy in Marketing... / Sponsored by Institute of Marketing; Written by... Gordon S.C.Wills [et Al]; Edited by Martin Van Mesdag with a Foreword by J.F.Briggs: A Book of Case Studies About Strategy in Marketing... MCB Books, 1977.