APA (7th ed.) Citation

Birn, R. (1988). The effective use of market research. Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin. The Effective Use of Market Research. Kogan Page, 1988.

MLA (9th ed.) Citation

Birn, Robin. The Effective Use of Market Research. Kogan Page, 1988.

Warning: These citations may not always be 100% accurate.