Cummins, J. (1989). Sales promotion : how to create and implement campaigns that really work: How to create and implement campaigns that really work. Kogan Page.
Chicago Style (17th ed.) CitationCummins, Julian. Sales Promotion : How to Create and Implement Campaigns That Really Work: How to Create and Implement Campaigns That Really Work. London: Kogan Page, 1989.
MLA (9th ed.) CitationCummins, Julian. Sales Promotion : How to Create and Implement Campaigns That Really Work: How to Create and Implement Campaigns That Really Work. Kogan Page, 1989.
Warning: These citations may not always be 100% accurate.