APA (7th ed.) Citation

Holmes, P. M. (1966). Marketing research : principles and readings / by P.M. Holmes: Principles and readings (2nd ed.). South-Western Publishing.

Chicago Style (17th ed.) Citation

Holmes, P. M. Marketing Research : Principles and Readings / by P.M. Holmes: Principles and Readings. 2nd ed. South-Western Publishing, 1966.

MLA (9th ed.) Citation

Holmes, P. M. Marketing Research : Principles and Readings / by P.M. Holmes: Principles and Readings. 2nd ed. South-Western Publishing, 1966.

Warning: These citations may not always be 100% accurate.