APA (7th ed.) Citation

Pessemier, E. A. (1966). New-product decisions : an analytical approach / by Edgar A. Pessemier: An analytical approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Pessemier, Edgar A. New-product Decisions : An Analytical Approach / by Edgar A. Pessemier: An Analytical Approach. McGraw-Hill, 1966.

MLA (9th ed.) Citation

Pessemier, Edgar A. New-product Decisions : An Analytical Approach / by Edgar A. Pessemier: An Analytical Approach. McGraw-Hill, 1966.

Warning: These citations may not always be 100% accurate.