APA (7th ed.) Citation

De Chernatony, L., & McDonald, M. (1992). Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H.B. McDonald: The strategic route to success in consumer, industrial and service markets. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

De Chernatony, L., and Malcolm McDonald. Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets / Leslie De Chernatony and Malcolm H.B. McDonald: The Strategic Route to Success in Consumer, Industrial and Service Markets. Oxford: Butterworth-Heinemann, 1992.

MLA (9th ed.) Citation

De Chernatony, L., and Malcolm McDonald. Creating Powerful Brands : The Strategic Route to Success in Consumer, Industrial and Service Markets / Leslie De Chernatony and Malcolm H.B. McDonald: The Strategic Route to Success in Consumer, Industrial and Service Markets. Butterworth-Heinemann, 1992.

Warning: These citations may not always be 100% accurate.