APA (7th ed.) Citation

McDonald, M. (1992). Strategic marketing planning / Malcolm McDonald. Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning / Malcolm McDonald. London: Kogan Page, 1992.

MLA (9th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning / Malcolm McDonald. Kogan Page, 1992.

Warning: These citations may not always be 100% accurate.