APA (7th ed.) Citation

Cowell, D. W. (1991). The marketing of services / Donald W. Cowell. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation.

Chicago Style (17th ed.) Citation

Cowell, Donald W. The Marketing of Services / Donald W. Cowell. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1991.

MLA (9th ed.) Citation

Cowell, Donald W. The Marketing of Services / Donald W. Cowell. Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1991.

Warning: These citations may not always be 100% accurate.