Library Catalogue Plus

APA (7th ed.) Citation

Bateson, J. E. G. (1992). Managing services marketing : text and readings / John E.G. Bateson: Text and readings (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Bateson, John E. G. Managing Services Marketing : Text and Readings / John E.G. Bateson: Text and Readings. 2nd ed. Fort Worth ; London: Dryden Press, 1992.

MLA (9th ed.) Citation

Bateson, John E. G. Managing Services Marketing : Text and Readings / John E.G. Bateson: Text and Readings. 2nd ed. Dryden Press, 1992.