APA (7th ed.) Citation

Walker, O. C., Boyd, H. W., & Larréché, J. (1992). Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché: Planning and implementation. Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C., Harper W. Boyd, and Jean-Claude Larréché. Marketing Strategy : Planning and Implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché: Planning and Implementation. Homewood, Ill.: Irwin, 1992.

MLA (9th ed.) Citation

Walker, Orville C., et al. Marketing Strategy : Planning and Implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché: Planning and Implementation. Irwin, 1992.

Warning: These citations may not always be 100% accurate.