Account Planning Group & Cowley, D. (1989). How to plan advertising / edited by Don Cowley ([Pbk. ed.].). Cassell in association with the Account Planning Group.
Chicago Style (17th ed.) CitationAccount Planning Group and Don Cowley. How to Plan Advertising / Edited by Don Cowley. [Pbk. ed.]. London: Cassell in association with the Account Planning Group, 1989.
MLA (9th ed.) CitationAccount Planning Group and Don Cowley. How to Plan Advertising / Edited by Don Cowley. [Pbk. ed.]. Cassell in association with the Account Planning Group, 1989.
Warning: These citations may not always be 100% accurate.