Allen, D. (1990). Creating value : the financial management of brands / findings of research, initiated by the Chartered Institute of Management Accountants ; and conducted by David Allen: The financial management of brands. Chartered Institute of Management Accountants.
Chicago Style (17th ed.) CitationAllen, David. Creating Value : The Financial Management of Brands / Findings of Research, Initiated by the Chartered Institute of Management Accountants ; and Conducted by David Allen: The Financial Management of Brands. London: Chartered Institute of Management Accountants, 1990.
MLA (9th ed.) CitationAllen, David. Creating Value : The Financial Management of Brands / Findings of Research, Initiated by the Chartered Institute of Management Accountants ; and Conducted by David Allen: The Financial Management of Brands. Chartered Institute of Management Accountants, 1990.