APA (7th ed.) Citation

Weitz, B. A., & Wensley, R. (1988). Readings in strategic marketing : analysis, planning and implementation / [edited by] Barton A. Weitz, Robin Wensley: Analysis, planning and implementation. Dryden.

Chicago Style (17th ed.) Citation

Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing : Analysis, Planning and Implementation / [edited by] Barton A. Weitz, Robin Wensley: Analysis, Planning and Implementation. Chicago ; London: Dryden, 1988.

MLA (9th ed.) Citation

Weitz, Barton A., and Robin Wensley. Readings in Strategic Marketing : Analysis, Planning and Implementation / [edited by] Barton A. Weitz, Robin Wensley: Analysis, Planning and Implementation. Dryden, 1988.

Warning: These citations may not always be 100% accurate.