APA (7th ed.) Citation

Assael, H. (1992). Consumer behavior and marketing action / Henry Assael (4th ed.). PWS-KENT.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action / Henry Assael. 4th ed. Boston: PWS-KENT, 1992.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action / Henry Assael. 4th ed. PWS-KENT, 1992.

Warning: These citations may not always be 100% accurate.