APA (7th ed.) Citation

Hisrich, R. D., & Peters, M. P. (1991). Marketing decisions for new and mature products / Robert D. Hisrich and Michael P. Peters (2nd ed.). Maxwell Macmillan International.

Chicago Style (17th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products / Robert D. Hisrich and Michael P. Peters. 2nd ed. New York ; Oxford: Maxwell Macmillan International, 1991.

MLA (9th ed.) Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products / Robert D. Hisrich and Michael P. Peters. 2nd ed. Maxwell Macmillan International, 1991.

Warning: These citations may not always be 100% accurate.