APA (7th ed.) Citation

Danton de Rouffignac, P. (1990). Packaging in the marketing mix / Peter Danton de Rouffignac. Butterworth Heinemann.

Chicago Style (17th ed.) Citation

Danton de Rouffignac, Peter. Packaging in the Marketing Mix / Peter Danton De Rouffignac. Oxford: Butterworth Heinemann, 1990.

MLA (9th ed.) Citation

Danton de Rouffignac, Peter. Packaging in the Marketing Mix / Peter Danton De Rouffignac. Butterworth Heinemann, 1990.

Warning: These citations may not always be 100% accurate.