APA (7th ed.) Citation

Birn, R. (1990). The effective use of market research : a guide for management / Robin Birn: A guide for management (Rev. and updated ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin. The Effective Use of Market Research : A Guide for Management / Robin Birn: A Guide for Management. Rev. and updated ed. London: Kogan Page, 1990.

MLA (9th ed.) Citation

Birn, Robin. The Effective Use of Market Research : A Guide for Management / Robin Birn: A Guide for Management. Rev. and updated ed. Kogan Page, 1990.

Warning: These citations may not always be 100% accurate.