APA (7th ed.) Citation

Ferber, R. (1974). Handbook of marketing research / Robert Ferber, editor-in-chief. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ferber, Robert. Handbook of Marketing Research / Robert Ferber, Editor-in-chief. New York: McGraw-Hill, 1974.

MLA (9th ed.) Citation

Ferber, Robert. Handbook of Marketing Research / Robert Ferber, Editor-in-chief. McGraw-Hill, 1974.

Warning: These citations may not always be 100% accurate.