APA (7th ed.) Citation

Bearden, J. H. (1967). Personal selling : behavioral science readings and cases / by J.H. Bearden: Behavioral science readings and cases. Wiley.

Chicago Style (17th ed.) Citation

Bearden, J. H. Personal Selling : Behavioral Science Readings and Cases / by J.H. Bearden: Behavioral Science Readings and Cases. Wiley, 1967.

MLA (9th ed.) Citation

Bearden, J. H. Personal Selling : Behavioral Science Readings and Cases / by J.H. Bearden: Behavioral Science Readings and Cases. Wiley, 1967.

Warning: These citations may not always be 100% accurate.