APA (7th ed.) Citation

Dibb, S., & Simkin, L. (1994). The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin: Cases and concepts. Routledge.

Chicago Style (17th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Marketing Casebook : Cases and Concepts / Sally Dibb and Lyndon Simkin: Cases and Concepts. London: Routledge, 1994.

MLA (9th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Marketing Casebook : Cases and Concepts / Sally Dibb and Lyndon Simkin: Cases and Concepts. Routledge, 1994.

Warning: These citations may not always be 100% accurate.