APA (7th ed.) Citation

Rijkens, R. (1992). European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield: The profiles and policies of multinational companies operating in Europe. Cassell.

Chicago Style (17th ed.) Citation

Rijkens, Rein. European Advertising Strategies : The Profiles and Policies of Multinational Companies Operating in Europe / Rein Rijkens ; with a Foreword by Lord Cockfield: The Profiles and Policies of Multinational Companies Operating in Europe. London: Cassell, 1992.

MLA (9th ed.) Citation

Rijkens, Rein. European Advertising Strategies : The Profiles and Policies of Multinational Companies Operating in Europe / Rein Rijkens ; with a Foreword by Lord Cockfield: The Profiles and Policies of Multinational Companies Operating in Europe. Cassell, 1992.

Warning: These citations may not always be 100% accurate.