Kotler, P. (1997). Marketing management : analysis, planning, implementation and control: Analysis, planning, implementation and control (9th ed.). Prentice Hall International.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation and Control: Analysis, Planning, Implementation and Control. 9th ed. London: Prentice Hall International, 1997.
MLA (9th ed.) CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation and Control: Analysis, Planning, Implementation and Control. 9th ed. Prentice Hall International, 1997.
Warning: These citations may not always be 100% accurate.