Library Catalogue Plus

APA (7th ed.) Citation

Ozimek, J. (1993). Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ozimek, John. Targeting for Success : A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing / John Ozimek: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Ozimek, John. Targeting for Success : A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing / John Ozimek: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill, 1993.