Dalrymple, D. J., & Parsons, L. J. (1995). Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons: Text and cases (6th ed.). Wiley.
Chicago Style (17th ed.) CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management : Text and Cases / Douglas J. Dalrymple, Leonard J. Parsons: Text and Cases. 6th ed. New York ; Chichester: Wiley, 1995.
MLA (9th ed.) CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management : Text and Cases / Douglas J. Dalrymple, Leonard J. Parsons: Text and Cases. 6th ed. Wiley, 1995.
Warning: These citations may not always be 100% accurate.