APA (7th ed.) Citation

McQuail, D. (1994). Mass communication theory : an introduction / Denis McQuail: An introduction (3rd ed.). Sage Publications.

Chicago Style (17th ed.) Citation

McQuail, Denis. Mass Communication Theory : An Introduction / Denis McQuail: An Introduction. 3rd ed. London: Sage Publications, 1994.

MLA (9th ed.) Citation

McQuail, Denis. Mass Communication Theory : An Introduction / Denis McQuail: An Introduction. 3rd ed. Sage Publications, 1994.

Warning: These citations may not always be 100% accurate.