APA (7th ed.) Citation

Dibb, S. (1994). Marketing : concepts and strategies / Sally Dibb ... [et al.]: Concepts and strategies (2nd European ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Dibb, Sally. Marketing : Concepts and Strategies / Sally Dibb ... [et Al.]: Concepts and Strategies. 2nd European ed. Boston, Mass. ; London: Houghton Mifflin, 1994.

MLA (9th ed.) Citation

Dibb, Sally. Marketing : Concepts and Strategies / Sally Dibb ... [et Al.]: Concepts and Strategies. 2nd European ed. Houghton Mifflin, 1994.

Warning: These citations may not always be 100% accurate.