APA (7th ed.) Citation

Schumann, P. A. (1994). Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann, Jr. ... (et al.): Straight path to quality, customer delight, and competitive advantage. McGraw-Hill.

Chicago Style (17th ed.) Citation

Schumann, Paul A. Innovate! : Straight Path to Quality, Customer Delight, and Competitive Advantage / Paul A. Schumann, Jr. ... (et Al.): Straight Path to Quality, Customer Delight, and Competitive Advantage. New York ; London: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Schumann, Paul A. Innovate! : Straight Path to Quality, Customer Delight, and Competitive Advantage / Paul A. Schumann, Jr. ... (et Al.): Straight Path to Quality, Customer Delight, and Competitive Advantage. McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.