APA (7th ed.) Citation

Engel, J. F., Warshaw, M. R., & Kinnear, T. C. (1994). Promotional strategy : managing the marketing communications: Managing the marketing communications (8th ed.). Irwin.

Chicago Style (17th ed.) Citation

Engel, James F., Martin R. Warshaw, and Thomas C. Kinnear. Promotional Strategy : Managing the Marketing Communications: Managing the Marketing Communications. 8th ed. Burr Ridge, Ill.: Irwin, 1994.

MLA (9th ed.) Citation

Engel, James F., et al. Promotional Strategy : Managing the Marketing Communications: Managing the Marketing Communications. 8th ed. Irwin, 1994.

Warning: These citations may not always be 100% accurate.