APA (7th ed.) Citation

Assael, H. (1994). Consumer behavior & marketing action / Henry Assael (5th ed.). South-Western College Pub.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior & Marketing Action / Henry Assael. 5th ed. Cincinnati, Ohio: South-Western College Pub, 1994.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior & Marketing Action / Henry Assael. 5th ed. South-Western College Pub, 1994.

Warning: These citations may not always be 100% accurate.