APA (7th ed.) Citation

Peter, J. P., & Olson, J. (1994). Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry Olson. Understanding Consumer Behavior / J. Paul Peter, Jerry C. Olson. Burr Ridge, Ill.: Irwin, 1994.

MLA (9th ed.) Citation

Peter, J. Paul, and Jerry Olson. Understanding Consumer Behavior / J. Paul Peter, Jerry C. Olson. Irwin, 1994.

Warning: These citations may not always be 100% accurate.