Loading…
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
1994
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | xv, 485 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 435-455) and indexes |
| ISBN: | 0256122784 |