Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Olson, Jerry, 1944-
Format: Book
Language:English
Published: Burr Ridge, Ill. : Irwin, 1994
Series:The Irwin series in marketing
Subjects:
Consumer behavior > United States > Case studies
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245 1 0 |a Understanding consumer behavior /  |c J. Paul Peter, Jerry C. Olson. 
260 |a Burr Ridge, Ill. :  |b Irwin,  |c 1994 
300 |a xv, 485 p. :  |b col. ill. ;  |c 26 cm. 
490 4 |a The Irwin series in marketing 
504 |a Includes bibliographical references (p. 435-455) and indexes 
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