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Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry, 1944-
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. : Irwin, 1994
Series:	The Irwin series in marketing
Subjects:	Consumer behavior > United States > Case studies
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