Library Catalogue Plus

APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1993). Marketing : an introduction / Philip Kotler, Gary Armstrong: An introduction (3rd ed.). Prentice-Hall ; Prentice-Hall International.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing : An Introduction / Philip Kotler, Gary Armstrong: An Introduction. 3rd ed. Englewood Cliffs, N.J. : London: Prentice-Hall ; Prentice-Hall International, 1993.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Marketing : An Introduction / Philip Kotler, Gary Armstrong: An Introduction. 3rd ed. Prentice-Hall ; Prentice-Hall International, 1993.