APA (7th ed.) Citation

McDonald, M. (1993). The marketing planner / Malcolm H.B. McDonald. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. The Marketing Planner / Malcolm H.B. McDonald. Oxford: Butterworth-Heinemann, 1993.

MLA (9th ed.) Citation

McDonald, Malcolm. The Marketing Planner / Malcolm H.B. McDonald. Butterworth-Heinemann, 1993.

Warning: These citations may not always be 100% accurate.