APA (7th ed.) Citation

McGee, M. T. (1989). Beyond ballyhoo : motion picture promotion and gimmicks / by Mark Thomas McGee: Motion picture promotion and gimmicks. McFarland.

Chicago Style (17th ed.) Citation

McGee, Mark Thomas. Beyond Ballyhoo : Motion Picture Promotion and Gimmicks / by Mark Thomas McGee: Motion Picture Promotion and Gimmicks. Jefferson, N. C. ; London: McFarland, 1989.

MLA (9th ed.) Citation

McGee, Mark Thomas. Beyond Ballyhoo : Motion Picture Promotion and Gimmicks / by Mark Thomas McGee: Motion Picture Promotion and Gimmicks. McFarland, 1989.

Warning: These citations may not always be 100% accurate.