APA (7th ed.) Citation

Christopher, M., & McDonald, M. (1995). Marketing : an introductory text / Martin Christopher and Malcolm McDonald: An introductory text. Macmillan.

Chicago Style (17th ed.) Citation

Christopher, Martin, and Malcolm McDonald. Marketing : An Introductory Text / Martin Christopher and Malcolm McDonald: An Introductory Text. London: Macmillan, 1995.

MLA (9th ed.) Citation

Christopher, Martin, and Malcolm McDonald. Marketing : An Introductory Text / Martin Christopher and Malcolm McDonald: An Introductory Text. Macmillan, 1995.

Warning: These citations may not always be 100% accurate.