APA (7th ed.) Citation

Fifield, P., & Gilligan, C. (1995). Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan: Planning and control, analysis and decision. Butterworth-Heinemann for the Chartered Institute of Marketing.

Chicago Style (17th ed.) Citation

Fifield, Paul, and Colin Gilligan. Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan: Planning and Control, Analysis and Decision. Oxford: Butterworth-Heinemann for the Chartered Institute of Marketing, 1995.

MLA (9th ed.) Citation

Fifield, Paul, and Colin Gilligan. Strategic Marketing Management : Planning and Control, Analysis and Decision / Paul Fifield and Colin Gilligan: Planning and Control, Analysis and Decision. Butterworth-Heinemann for the Chartered Institute of Marketing, 1995.

Warning: These citations may not always be 100% accurate.