APA (7th ed.) Citation

Shimp, T. A. (1993). Promotion management & marketing communications / Terence A. Shimp (3rd ed.). Dryden Press ;.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management & Marketing Communications / Terence A. Shimp. 3rd ed. Fort Worth, Tex. ; London: Dryden Press ;, 1993.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management & Marketing Communications / Terence A. Shimp. 3rd ed. Dryden Press ;, 1993.

Warning: These citations may not always be 100% accurate.