APA (7th ed.) Citation

McDonald, M., & Dunbar, I. (1995). Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Colin Marshall: A step-by-step approach to creating profitable market segments. Macmillan.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation : A Step-by-step Approach to Creating Profitable Market Segments / Malcolm McDonald and Ian Dunbar ; Foreword by Colin Marshall: A Step-by-step Approach to Creating Profitable Market Segments. Basingstoke: Macmillan, 1995.

MLA (9th ed.) Citation

McDonald, Malcolm, and Ian Dunbar. Market Segmentation : A Step-by-step Approach to Creating Profitable Market Segments / Malcolm McDonald and Ian Dunbar ; Foreword by Colin Marshall: A Step-by-step Approach to Creating Profitable Market Segments. Macmillan, 1995.

Warning: These citations may not always be 100% accurate.