APA (7th ed.) Citation

McNeal, J. U. (1992). Kids as customers : a handbook of marketing to children / James U. McNeal: A handbook of marketing to children. Lexington Books.

Chicago Style (17th ed.) Citation

McNeal, James U. Kids as Customers : A Handbook of Marketing to Children / James U. McNeal: A Handbook of Marketing to Children. New York ; Oxford: Lexington Books, 1992.

MLA (9th ed.) Citation

McNeal, James U. Kids as Customers : A Handbook of Marketing to Children / James U. McNeal: A Handbook of Marketing to Children. Lexington Books, 1992.

Warning: These citations may not always be 100% accurate.