APA (7th ed.) Citation

Patti, C. H., Hartley, S. W., & Kennedy, S. L. (1992). Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley and Susan L. Kennedy: A marketing management approach. N.T.C. Business Books.

Chicago Style (17th ed.) Citation

Patti, Charles H., Steven W. Hartley, and Susan L. Kennedy. Business-to-business Advertising : A Marketing Management Approach / Charles H. Patti, Steven W. Hartley and Susan L. Kennedy: A Marketing Management Approach. Lincolnwood, Ill.: N.T.C. Business Books, 1992.

MLA (9th ed.) Citation

Patti, Charles H., et al. Business-to-business Advertising : A Marketing Management Approach / Charles H. Patti, Steven W. Hartley and Susan L. Kennedy: A Marketing Management Approach. N.T.C. Business Books, 1992.

Warning: These citations may not always be 100% accurate.