APA (7th ed.) Citation

Taylor, J. W. (1993). How to develop a successful advertising plan / James W. Taylor (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Taylor, James Walter. How to Develop a Successful Advertising Plan / James W. Taylor. 2nd ed. Lincolnwood, Ill.: NTC Business Books, 1993.

MLA (9th ed.) Citation

Taylor, James Walter. How to Develop a Successful Advertising Plan / James W. Taylor. 2nd ed. NTC Business Books, 1993.

Warning: These citations may not always be 100% accurate.