APA (7th ed.) Citation

Houk, B. (1995). Co-op advertising / Bob Houk. NTC Business Books.

Chicago Style (17th ed.) Citation

Houk, Bob. Co-op Advertising / Bob Houk. Lincolnwood, Ill., USA: NTC Business Books, 1995.

MLA (9th ed.) Citation

Houk, Bob. Co-op Advertising / Bob Houk. NTC Business Books, 1995.

Warning: These citations may not always be 100% accurate.